The main shareholder of Sassa Mode Group (“Sassa”) is selling his shares in the company to HVEG Fashion Group (“HVEG”) as part of a succession plan
Sassa, headquartered in Bad Urach, Swabia, was founded in 1989 and specializes in the development, sourcing and sale of women's underwear and lingerie.
This strategic move is an important milestone in HVEG's growth strategy. Sassa will benefit from HVEG's extensive expertise and international network. This offers new opportunities for innovation and expansion of the product range. HVEG will maintain the strong brand identity of Sassa Mode while optimizing operations for future growth.
Mike van Snek, CEO of HVEG Fashion Group, emphasizes the importance of this acquisition: “With the addition of Sassa Mode to our group, we can serve our customers even better with a broader offering and deeper expertise in lingerie. We are excited about the synergies that this acquisition will bring and look forward to a successful partnership.”
The strong infrastructure and market position built up with its own sales offices in Germany, Switzerland, the Czech Republic and Slovakia was an important reason for HVEG to make this acquisition. Following the acquisition, the combined turnover of the group will amount to around 160 million euros in 2024, with Sassa Mode continuing to be developed as an independent business unit.
In close coordination with the shareholder, the Taurus Advisory team (Volker Ruhl, Alexandra Heidemann, Sabrina Sauer) structured and supported the entire transaction process on the sell side.
“The Sassa Group has established itself as a stable company with solid growth rates and margins in a difficult market environment. Not least thanks to our large international network of investors, we were able to find an excellent new owner and strategic partner for the Sassa Group in HVEG, who will continue to drive forward the e-commerce business and the internationalization of the Group's strong brands,” Volker Ruhl, Managing Director of Taurus Advisory.
With the sale of the company shares, managing partner Jochen Röhrer is initiating a successful succession solution for his family's life's work and is thus entering retirement at the same time. Managing Director Alexander Kerschbaumer and the rest of the management team will remain active in the company in order to continue the growth trajectory together with the buyer.
“Thanks to the experience and professionalism of Taurus, I felt that I was in very good hands throughout the entire transaction process despite the difficult economic environment. The Taurus team managed to give me a choice between several options throughout the entire transaction process. I was able to rely on the Taurus team around the clock, especially during difficult negotiations. The result of the high-quality advice from Taurus exceeded my expectations in every respect.”
JOCHEN RÖHRER, MANAGING DIRECTOR OF SASSA
